How GiftWrapd works
Finding the perfect gift used to take hours of scrolling. GiftWrapd does it in seconds.
Describe the person
Type who you're buying for — their interests, age, personality, and budget. The more detail you give, the more personal the suggestions.
Get instant AI ideas
GiftWrapd's AI generates eight specific, thoughtful gift suggestions — real products you can actually buy, not vague categories or gift guide clichés.
Buy with one click
Every suggestion links directly to where you can buy it. Want a human to handle everything? GiftWrapd Concierge matches you with a personal shopper.
Why GiftWrapd?
We're not a gift shop. We're a smarter way to find gifts you'd actually be proud to give.
Actually personalised
Not "gifts for women" or "gifts for dad." GiftWrapd generates ideas specific to the individual — their interests, your relationship, and the occasion. The difference between a good gift and the right gift is specificity.
Done in seconds
Type one sentence. Get eight real, buyable gift ideas. No scrolling through generic gift guides, no Amazon rabbit holes, no wasted evenings wondering what to get someone.
Free to use
GiftWrapd Basic is completely free — unlimited searches, forever. No subscription, no credit card, no catch. You can try three searches before even creating an account.
Human backup available
When AI isn't enough, GiftWrapd Concierge matches you with a verified personal shopper who sources, wraps, and arranges delivery of the perfect gift. Currently free during our pilot period.
Plans
Start free. Upgrade when you need a human touch.
Try it out
3 gift searches, no account required. See what GiftWrapd can do before committing to anything.
Unlimited searches
Create a free account with your name and email. Unlimited gift searches, save and email your results, access to all occasion filters.
Personal shopper
Chat with our AI adviser to build a gift brief, then get matched with a verified personal shopper who handles everything end to end.
Frequently asked questions
Everything you need to know about GiftWrapd.
How does GiftWrapd work?
GiftWrapd uses AI (powered by GPT-4o) to generate personalised gift recommendations. Describe the person you're buying for — their interests, age, the occasion, and your budget — and GiftWrapd suggests eight specific, thoughtful gifts you can buy online immediately. The AI considers everything you tell it to find products that feel genuinely personal rather than generic.
Is GiftWrapd free?
Yes. GiftWrapd Basic is completely free — create a free account with your name and email to unlock unlimited searches. New visitors can try three searches without signing up at all. There are no hidden fees, no subscription, and no credit card required for the Basic tier.
What is GiftWrapd Concierge?
Concierge is our premium service where a real, verified personal shopper handles the entire gift process for you. After chatting with our AI adviser to build a detailed gift brief, you're matched with a shopper who sources the gift, wraps it beautifully, and arranges delivery. Concierge is currently free to use during our pilot period.
What kinds of gifts does GiftWrapd suggest?
Real, specific products from UK retailers across every category — home and living, food and drink, beauty and wellness, tech, fashion accessories, books, experiences, children's gifts, garden, sport, and more. Every suggestion is a product you can actually buy, not a vague category or generic idea. The AI names the brand, the product, and where to get it.
What occasions can GiftWrapd help with?
All of them. Birthdays, Christmas, anniversaries, Valentine's Day, Mother's Day, Father's Day, new baby, graduation, housewarming, retirement, Secret Santa, leaving gifts — just describe the situation and the AI works out what fits. Browse our gift ideas by occasion for curated starting points.
How accurate are the gift suggestions?
GiftWrapd's AI suggests real, currently available products from UK retailers. While we aim for accuracy, product availability and pricing can change. We recommend verifying details directly with the retailer before purchasing. The more specific your description, the more targeted and appropriate the suggestions will be.
How is GiftWrapd different from a gift guide?
Gift guides are written for everyone and personalised for no one. GiftWrapd generates suggestions based on your specific person — their personality, interests, your relationship, and the occasion. The AI considers your budget, avoids clichés, and finds products that feel genuinely considered rather than last-minute. No gift guide can tell you what the right gift is for a specific person, because it doesn't know that person.
How is my data used?
Your search queries are processed by OpenAI to generate recommendations. GiftWrapd is registered with the ICO (registration reference ZC176874) and complies with UK GDPR. Basic account holders' contact details may be used to connect you with relevant personal shopping services. See our full Privacy Policy for details.
Who runs GiftWrapd?
GiftWrapd is a UK-based startup currently in paid pilot. We're building the most useful gift-finding platform in the UK — one that actually understands people rather than demographics. Get in touch at hello@giftwrapd.com.
Ready to find the perfect gift?
Describe the person and GiftWrapd generates eight specific, thoughtful suggestions in seconds — free to use.
Try GiftWrapd →